Glossier: Sugar Collection
Campaign Overview
Inspired by Glossier’s limited-edition Sugar Coated launch, the Sugar Collection captures the glow of fleeting moments — the glisten on bare lips, the soft sheen of fresh skin, the quiet magic of youthful radiance. Each element is designed to stir the senses, evoking a feeling that’s both tenderly nostalgic and strikingly modern.
Just as no dessert is truly sweet without sugar, no glow feels complete without shine. Here, gloss becomes more than a surface finish — it becomes a sensorial expression. Subtle yet seductive, radiant yet grounded, it speaks to a beauty that lives in nuance — in between softness and spark.
The collection is thoughtfully crafted to elevate daily beauty rituals into moments of quiet indulgence. Through sculptural merchandising and restrained composition, everyday objects — vending machines, sugar packets, reflective surfaces — are reimagined as poetic design icons. The familiar becomes fantastical.
Like sugar itself, this collection lingers — a quiet provocation, a gentle indulgence, a reminder that radiance is often found in the smallest details.
The Sugar Collection invites you to savor your own everyday sweetness — soft, luminous, and undeniably yours.